Is Self-Employment Worth It in a Brick and Mortar Store?
Wednesday, August 27th, 2008Brick and mortar will never die, but it’s showing its age. Now that the Internet’s here, traditional stores are no longer at the heart of business. Next to other opportunities, brick and mortar has five big disadvantages:
Complexity: Brick and mortar stores are the among the most complicated business opportunities out there. You need to do a staggering amount of work before you even open the doors. You need to research the area, get shelving, secure a lease and rope it all into a working business model. Franchises try to make it easy for you but they don’t always succeed. Every community is different; a franchise’s “one size fits all” approach wont necessarily work.
Hours: With brick and mortar, you rely on people to wander in. They set your hours, not you. If you close the door on a sunny day you’ll lose hundreds or even thousands of dollars in lost revenue. You’ll spend your days manning the counter and fretting over receipts. That doesn’t feel like freedom, does it?
Investment: Brick and mortar businesses drain time and money. Physical space and physical products don’t come cheap. Even after laying out a business plan, you’ll be assailed by hidden costs and emergencies. Many businesses fail in the first few years because their owners just run out of savings.
Inventory and Stock: You need stock and you need to track it. In a brick and mortar business you can’t rely on point of sale data because theft and accidents make it less than accurate. At the end of the day it’ll be your job to count every item. Worse yet, you might even have to pay taxes on unsold stock
Rent: Last on this incomplete list (did I mention customer liability, shoplifting and staff costs?) is rent. Retail space doesn’t come cheap. You might think to save money by choosing an out of the way location, but your business will suffer when fewer people come by.
Fortunately, there are ways to run a business without falling into the brick and mortar trap. The Internet and the evolving market have spawned other options. Some of these are true turnkey businesses that can help you succeed now, and not after a few years of draining your savings. Contact me for more information.